A case study should relate special details about your client experience, so interviews are crucial.
We’ll begin with a short call to specify the goals you’d like to achieve through the use of your case study, and what products, services, and benefits you’d like to highlight.
After the core purpose of your benefit-story is established, we’ll begin conversations with your customer, which will kick off the short turnaround time I’m able to bring you as a solo healthcare content strategy provider.
The interview process is what I love most…I have a set list of questions I’ve refined through training on case study creation and experience working with my clients. These interview questions are designed to not only find the most important results of your customer’s experience, but also the human story behind all of it. I adjust my interview questions as needed to best achieve this.
I am happy to either conduct the interview on my own, share my questions with you so you can pass them on to your customer, or schedule/join a conference call where we’re all in attendance.
Examples of my work on both case studies and case summaries are available upon request. (contact@casecare.co)
Megan Williams
B2B Content Strategist, MBA