About – Case Care

●I have over a decade’s experience working with hospital revenue cycle and IT consulting.

●I have an MBA with an international focus and a degree in hospital administration.

●My clients range from revenue cycle companies, to healthcare accounting, and tech.

●I’m a certified content strategist focused on B2B healthcare and HIT.

●I have written blogs and articles for brands including Cintas and Samsung Health, various healthcare IT companies and general B2B healthcare organizations.

●I create case studies, articles, website content, product sheets, and newsletters exclusively for B2B healthcare organizations.

●I’m constantly engaged with thought leaders and current news in the industry through social media and my work in writing on industry news and research.

●I find where your strategy, content and customers meet.

I’m here to bring you more business by changing the way you connect with online health communities.

Industry Connection

Healthcare Experience: My experience in the healthcare industry includes hospital revenue cycle management, patient accounting systems (Epic, Meditech, Invision), claims appeals, contract modeling, off-shore team management, HIPAA compliance, healthcare news research and content creation, CPT, HCPCS, ICD-9 and 10 coding and news research, EHR and commercial insurance contracts.

Current Projects: I write on healthcare and information technology for Samsung Healthcare, Business Solutions Magazine and Health IT Outcomes. I maintain multiple newsletters, blogs, and website content for various clients.

Regular Reading:

Working With Me

Availability: Monday-Friday, 9AM-4PM, EST. Extended hours are available depending on your project needs.

What you can expect working with me…

An interview: I won’t create anything without talking to you at some level. Your website says a lot, but before any changes are made, we need to have a coordinated perspective on your strategic goals, target market and brand values.
Protection: Before we begin work, you will receive a contract that guarantees all content is plaigiarism-free, checked for grammar and errors, and gives you full rights of use. If your business knowledge or processes need protection, I am happy to sign an NDA.
Flexibility: I offer a range of options to improve your online voice, but am happy to come up with a custom solution to match your budget and needs.
A focus on metrics: Leads, Consumption, Sales or Sharing…we’ll determine which best fits your business goals. It’s tempting (and sometimes beneficial) to watch them all, but we’ll focus in on choosing just one to determine the effectiveness of your content strategy.
A long-term relationship: Content strategy is about building relationships with your audience over the long term, and our relationship should reflect that. Your needs for content online aren’t likely constant enough to warrant you opening a permanent position, so while I’m available to start and stop work whenever you need, I’m also working to create a long-term understanding of your business needs so that I can bring you benefit whenever you’re ready.